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Bookmaker explained in simple terms: what it is and how it works

15.12.2025

A bookmaker, or bookie for short, is an organization that accepts bets on the outcome of various sporting and non-sporting events. Simply put, these are companies where people place wagers on sports, games, and tournaments, trying to predict the result and win money. Today, bookmaking has become part of the modern entertainment and gambling industry and is strictly regulated by law.

What bookmakers do

The main task of a bookmaker is to accept bets from players and pay out winnings to those who correctly predicted the outcome of an event. To do this, bookmakers:

  • Assess the probability of different results,
  • Set odds,
  • Offer various types of bets — singles, accumulators, pools, and more.

For example, you might bet on a football club to win a Champions League match, or on a basketball or hockey game. You select the outcome, enter your stake, and if your prediction is correct, you can receive your winnings after the bet is settled.

How bookmakers make money

Many people wonder how bookmakers always stay profitable. The key concept here is margin — the percentage built into the odds by the company. This margin represents the bookmaker’s main profit, which means that even if players win frequently, the company does not go into the red.

Additionally, bookmakers:

  • Handle high volumes of bets,
  • Use technology and statistics,
  • Continuously analyze user behavior and cash flows.

Legal vs. illegal bookmakers

Legal bookmakers in the country must have a valid license and be registered with the Federal tax service. Bookmakers operate under government supervision, with their activities regulated by law and subject to official oversight.

Illegal bookmakers, on the other hand, do not have a license, may be blocked, and players risk not receiving payouts in case of disputes. Therefore, choosing a legal bookmaker is crucial, especially for beginners.

How to start betting

To get started, you need to:

  1. Register on the website or mobile app,
  2. Complete identity verification (via CUPIS),
  3. Fund your account using a card or another payment method,
  4. Select an event and place your bet.

After that, you can access your personal account, track statistics, apply strategies, and claim bonuses for new users.

Payouts and taxes

If a player wins, they can withdraw funds to a card or another method. It’s important to note that personal income tax applies to winnings. Usually, the bookmaker automatically deducts the required percentage, but this depends on the company’s policies.

Types of bets

Bookmakers offer a wide range of options:

  • Sports bets: football, hockey, basketball, world tournaments,
  • Outcome, total, and handicap bets,
  • Accumulators combining multiple events,
  • Offline and online betting.

The variety of betting options is vast, which is why bookmakers have become so popular.

Advantages and risks

A bookmaker allows players to win quickly, but there are always risks. Even professional bettors can lose, as sports outcomes involve chance. The odds are never 100%, and results depend on many factors: team form, daily performance, roster, and motivation.

Therefore:

  • Never bet your last money,
  • Understand the rules,
  • Use only proven strategies.

The modern bookmaker

Today, a bookmaker is not just a betting shop but a full digital hub with support, help services, analytics, programs, and mobile apps. Most bookmakers offer 24/7 service, fast payouts, and additional information for players.

Conclusion

A bookmaker is a legal organization in the gambling industry that accepts bets, pays out winnings, and earns revenue from margins. It can be a source of entertainment and a way to test your intuition, but it is not a guaranteed way to make money. Whether to play or not is a personal choice, but it should always be done responsibly, following the rules and legal requirements.